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Bussiness emotional color wheel

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These are the colors opposite each other on the color wheel, for example, purple’s complement is green. Simply locate the color on the opposite end of the circle.Ĭomplementation - Colors aren’t always at odds with each other: complementary colors accent each other and bring out their best, the opposite of contrast. You can use the color wheel below to find each specific color’s opposite. We can break down color theory into three parts with regards to web UI design:Ĭontrast - Every shade of color has a set opposite - an “arch-nemesis” whose contrast is far greater than any other color. The topic of color could fill a whole book on its own, so we’ll stick to what’s relevant to UI design here. We’ll explore the fundamentals of color theory and color scheme, then examine the emotional effects of certain colors. With an almost bottomless depth, the skill of color usage can be improved and refined endlessly. In the modern era, the artform now opens up a lot of new commercial and business applications, first in advertising, and now in web design. Across human history, master painters and other artists have earned global recognition for their ability to manipulate colors.

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